Privacy Policy

River Cast Designs Last Updated: March 1, 2026

We get it—you're out there rigging rafts, chasing trout, or guiding clients down the river. The last thing you want is someone messing with your info while you're busy living the life. So here's the straight-up deal: we respect your privacy like we respect a perfect drift. This policy explains what we collect, why, how we use it, and how we keep it locked down.

1. What We Collect We only grab what we need to serve you—nothing more.

• Personal Info (when you sign up, order, or join the Pro Program): name, email, phone, billing/shipping address, payment details (we never store full card numbers—those stay with our secure processor).
• Business Info (for Pro applications or wholesale): company name, tax ID, website, proof of status—like guide licenses or shop registration.
• Website Stuff: IP address, browser type, pages you visit, time spent, referral source (standard analytics—helps us make the site better).
• Cookies & Tracking: We use cookies for cart functionality, login sessions, and basic analytics. You can turn 'em off in your browser, but some features might get wonky.

2. Why We Collect It

• To process orders, ship gear, and handle returns.
• To verify you're a legit pro for exclusive pricing (no fakes, no drama).
• To send order updates, Pro perks, or product news—if you opt in.
• To improve our site and products (we're always tinkering).
• To comply with laws—like taxes, fraud protection, or subpoenas.

3. Who Gets It Nobody gets your data unless they need it.

• Our Team — Only folks who handle orders, support, or Pro approvals.
• Trusted Partners — Shipping carriers (UPS, USPS), payment processors (Stripe, PayPal), email tools (Klaviyo). All bound by strict contracts.
• No Selling — We don't sell your info. Ever. Not to marketers, not to data brokers.
• Legal Stuff — If a court or regulator demands it, we'll share what we must.

4. How Long We Keep It

• Order & Pro data: 7 years (tax & warranty reasons).
• Inactive accounts: We delete after 2 years unless you ask us to keep it.
• Analytics: Anonymized after 26 months.

5. Your Rights You're in charge.

• Access: Want to see what we have? Just ask.
• Delete: Tell us to wipe your account—we'll do it (except what law says we keep).
• Opt Out: Unsubscribe from emails anytime. No guilt trips.
• Correct: Spot a typo? Fix it with us.

Email info@rivercastdesigns.com or hit us up through the site. We respond fast—usually within 48 hours.

6. California-Specific Rights (CCPA/CPRA) If you're in California, you've got extra muscle. Under the CCPA and CPRA:

• You can request we disclose what personal info we've collected about you, where it came from, and who we shared it with.
• You can say "no" to us selling your info (we don't anyway—but hey, you get to say it).
• You can ask us to delete your data (we'll honor it, minus what we legally have to keep).
• You can opt out of "profiling" or automated decisions (we don't do that either).
• No discrimination: Use these rights, and we won't jack up prices or cut service.

To exercise any of these, email info@rivercastdesigns.com with "California Rights Request" in the subject. We'll verify you're you (no extra hoops), then handle it within 45 days—usually faster.

7. Security We lock it down:

• SSL encryption everywhere.
• Secure servers, firewalls, regular audits.
• No sketchy third-party scripts.

Still—nothing's 100% bulletproof. If something slips, we'll notify you ASAP.

8. Kids This site's not for under-13s. If you're a parent and think we have your kid's info, tell us—we'll delete it yesterday.

9. Changes to This Policy We might tweak this as the business grows. You'll see the new date up top. Big changes? We'll email you or post a heads-up on the site.

10. Contact Us Questions, concerns, or just wanna chat privacy? info@rivercastdesigns.com Or snail mail: River Cast Designs, Attn: Privacy, We're real people who fish, float, and build gear—not faceless suits. Your trust matters. Let's keep it that way.